Privacy Policy

1. Introduction

MyPulse News ("we," "our," or "us"), operated by Pulse Analytics, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App").

By using the App, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this privacy policy, please do not access the App.

2. Information We Collect

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the data concerned and the context:

• Consent: You have given us permission to process your data for specific purposes
• Legitimate Interests: Processing is necessary for our legitimate interests (improving the App, providing personalized content) and does not override your rights
• Contract: Processing is necessary to provide you with the services you requested

4. How We Use Your Information

• Deliver personalized news content based on your interests and reading history
• Provide AI-powered article summaries and key points (processed on our own servers)
• Remember your preferences, bookmarks, and reading progress
• Improve and optimize App performance and user experience
• Analyze aggregate usage patterns (anonymized) to enhance our service
• Send important service updates (only if you opt-in)
• Respond to your support requests

5. Data Sharing and Third Parties

We do not sell your personal information. We may share data with the following categories of third parties:

6. Artificial Intelligence and Data Processing

MyPulse News uses AI to generate article summaries and key points. Here's how we handle AI processing:

The AI features in our App are designed to enhance your experience while keeping your data secure within our own systems. Your personal information never leaves our infrastructure for AI processing.

7. Data Retention

We retain your data only as long as necessary to provide our services:

• Device data: Retained while you use the App, deleted 12 months after last use
• Usage data: Aggregated and anonymized after 90 days
• Account data: Retained until you delete your account
• Bookmarks and preferences: Retained until you delete them or your account

8. Data Security

We implement industry-standard security measures to protect your information:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure server infrastructure with access controls
• Regular security audits and monitoring
• Limited employee access to personal data

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

9. Your Rights

Depending on your location, you may have the following rights:

10. Tracking and Advertising

MyPulse News does not track you across other apps or websites.

• We do not use Apple's IDFA (Identifier for Advertisers)
• We do not display third-party advertisements
• We do not share your data with advertising networks
• We do not engage in cross-app tracking

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses approved by relevant authorities.

12. Children's Privacy

MyPulse News is not intended for children under 13 years of age (or 16 in the EEA). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected]. We will delete such information promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Displaying an in-app notification for significant changes
• Sending an email notification to registered users (for major changes)

We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices: